When we decided to launch Lovejoys® Pure & Simple wet food, we knew it had to be special. We wanted to source as many of the ingredients as possible here in the UK and to ensure they are freshly prepared, just the way you expect them to be. We make them grain free, using sweet potato for fibre instead of unnecessary grain-based fillers.   To finish off we add fresh vegetables, herbs and extracts including Glucosamine and Chondroitin to support healthy joints, Cranberry to aid urinary tract health and Yeast to support a healthy immune system.   Trial results have proved that we’ve got it just right and they are now available in four deliciously tasty flavours: Chicken, Turkey and Lamb with sweet potato and vegetables, and for a meat free option, Salmon & White Fish with sweet potato.   All products have a minimum meat content or fish of 65% and the way we make them is pure and simple, so that’s what we decided to call them.   Lovejoys® Pure & Simple, we’d love you to try them and tell us what you think.   Grain Free Minimum 65% meat content, freshly prepared and sourced in the UK Made with sweet potato and fresh vegetables for fibre and flavour No artificial colours, flavours or preservatives Glucosamine and Chondroitin to support healthy joints Cranberry to aid urinary tract health Yeast to support a healthy immune system